Public understanding of science and common sense: Social representations of the human microbiome among the expert and non-expert public

The aim of this investigation is to examine the structure and the content of different social groups’ representations of the human microbiome. We employed a non-probabilistic sample comprising two groups of participants. The first group (n = 244) included university students. The second group included lay people (n = 355). We chose a mixed-method approach. The data obtained were processed using IRaMuTeQ software. The results allow us to identify the anchoring and objectification processes activated by the two different groups of interviewees. The results could be useful to those in charge of implementing campaigns aimed at promoting health literac

A Similarity Graph-based Approach to Study Social Representations of the Economic Crisis: A Comparison between Italian and Greek Social Groups

In order to analyse the common sense theories about the economic thinking and acting, this research has been conducted with the theoretical framework of the Social Representation Theory. By interviewing Italian and Greek participants belonging to different social groups, we examined how expert and lay people face this phenomenon. Inspired by the Structural Approach, which considers SRs as constituted of two parts (a structure and a content), data were collected through specific strategies and were created ad hoc: hierarchized evocations, characterization and multiple choice questionnaires. Four groups of participants (N=120 for each country; n=30 for each group; gender balanced) were employed: university students (second/third year; Faculty of economics), mid-level bank clerks, shopkeepers, and laypeople. Obtained data were treated with rang/frequency and similarity/ network analysis, as well as mono and bivariate statistical analysis. The main findings demonstrate culture and group membership differences in the ways participants define and foresee strategies to face the crisis. In particular, in both Italian and Greek samples, differences between expert and lay groups are clear. Methodological implications associated with combining qualitative and quantitative methods, in SRT’s Structural Approach, are presented and discussed

Social Representations of Covid-19 in the Framework of Risk Psychology

Social representations theory offers a useful framework to analyse the construction of lay explanations of social risks. The current study used this theoretical framework to investigate lay explanations of the COVID-19 outbreak. Risk psychology generally focuses on individual perceptions and cognitive errors or the notion of the fallibility of human information processing. According to Moscovici, society is not a source of information, but of meanings. People, on topics of interest, construct questions and look for answers, rather than merely perceiving and processing obtained information. Social psychologists, therefore, cannot be interested in risk responses as erroneous or correct, nor as false, deficient, or biased. Instead, they must be concerned with how social awareness of risk is built, in other words, how and why people need to co-construct social representations of such a risk. To identify the structure and content of COVID-19 SRs, we used a non-probabilistic sample composed by social sciences and humanities and life sciences students (N = 124). To access the structure of COVID-19 SRs, we employed the method of hierarchical evocation. The free association task was completed by participants’ justification of their association choices to avoid the lexical ambiguity that could come from this kind of data. To access the content of COVID-19 SRs, we utilized both open and closed questions made up starting from the following dimensions: informative sources and participants’ networks of interaction; anchoring and objectivation processes; expectations and emotions related to the object

Assessing dimensions of the city’s reputation.

In social psychology, reputation has been studied with reference to different objects (individuals, brands, cities, etc.) and methodologically, measured discerning between its subdimensions. In this article, city reputation is operationally defined, by using the validated City Reputation Indicators scale. This empirical tool is useful to evaluate the separate dimensions of city reputation independently. Data, obtained from a survey administered in the city of Naples, were analysed using the Classification-tree, a non-parametric procedure, widely used in supervised classification. We also used the Spearman rank correlation, in order to assess the degree of association between overall citizen satisfaction and overall city reputation. The classification tree has made possible the identification of the key path which better identifies people considering Naples a city with a good reputation. Furthermore, results also show the main constituents of city reputation

Social Representations of Insects as Food: An Explorative-Comparative Study among Millennials and X-Generation Consumers

Simple Summary In recent years, a remarkable number of studies have investigated entomophagy from different perspectives. Nevertheless, the theoretical framework of social representations (SRs) has never been used. SRs are organized sets of opinions, knowledge, attitudes, and beliefs about a social object—such as novel foods—co-constructed and shared by a social group. The present research is the first attempt to study entomophagy in the theoretical and methodological framework of SRs. We followed a double trajectory corresponding to two different ways to imagine the contribution of SRs to entomophagy studies. The first one focuses on the role of SRs in the social construction of meanings attached to entomophagy and on their introduction in individuals’ and groups’ thinking frameworks. The second proposes SRs as predictors, even if non-deterministic, of consumers’ behaviors. The results stimulate consideration of social knowledge and cultural variables in food studies using the theoretical framework of SRs. Abstract The aim of the research here presented is to describe and compare the social representations of entomophagy co-constructed and circulating among different groups of consumers. Social representations theory (SRT) allows us to understand a social reality that the individual builds based on his own experience in everyday life symbolic exchanges, whose primary function is to adapt concepts and abstract ideas using objectification and anchoring processes. We carried out this research within the structural approach methodological framework. We explored the structure (central core and peripheral schemes) and the content (information, opinions, attitudes, and beliefs) of the social representations of entomophagy by using mixed methodological strategies (hierarchized evocations, validated scales, check-list, projective tool, open-ended questions). Data were processed employing different R packages. The main results show an essential role played by generative processes (objectification and anchoring) as well as cognitive polyphasia and thémata in the co-construction of the social representations of entomophagy. Data could help in understanding the sensory characteristics of “insects as food” that should be used or avoided, for example, in communication aimed to promote entomophagy

Pensando en la salud de niños y niñas, el aporte desde las representaciones sociales/Thinking about Children Health, the Contribution from Social Representations

This paper aims to analyze the concept of child health. This has been a permanent and transversal question for Western society in its effort to specify both the meaning and its scope in the daily experience, as well as in formulating public policies that allow a more accurate action of the actors involved in its consolidation. Being the disease its counterpart, it appears as one of the main concerns that needs to be understood and explained to generate proposals to solve presented problems. The different approaches reiterate the need for children's participation, recognizing their points of view, opinions, imaginaries, representations, emerging categories and constructed theories, which in turn are related to everyday practices and behaviors. Therefore, transformation axis of reflection of the exercise of public health translates into the construction of citizenship by childhood

Men, Women, and Economic Changes: Social Representations of the Economic Crisis

The current economic crisis has been a new and unexpected phenomenon; it is part of the capitalist banking and economic system that has been known until 2008. The crisis has led to banks, states, international institutions, as well as common people, changing profoundly their representations about the economy. In this scenario, some questions arise: how do men and women of different social status face the complex and unknown phenomenon of the economic crisis? Do gender and social status justify the different meanings attributed to the crisis, to its causes and its consequences? When confronted with an external threat like the economic crisis, people draw on social representations to provide meaning to that unfamiliar situation. Through media and interpersonal communication, social groups produce naive theories that improve familiarity with an unexpected and distressing phenomenon. In order to analyze these lay theories elaborated though daily economic thinking and acting, this research has been conducted using Social Representation Theory and its methodological approaches. This theory, in fact, contributes to our understanding of the societal process of sense making when an unexperienced external shock affects society. It offers a way to understand economic phenomena’s impact on social groups. Social representations (SRs) serve the purpose of making the unfamiliar become familiar, and the unusual become usual, as well as to provide orientation in times of change. In this sense, in this article, social representations theory is used to examine the role of gender and educational status in the production of representations of the crisis. Presented findings came from a survey carried out in Southern Italy (N = 120) revealing status and gender differences in the ways people define the crisis and cope with it. Participants were asked to order the first most important five statements and the first least important statements, among a list of 15 (according to the rule of a multiple of 3) to code every item with a score of 1 (less characteristic), 3 (more characteristic), or 2 (not chosen). Every Questionnaire of Characterization was created starting from social descriptions and explanations of the crisis, identified in a previous study. They covered every sub-dimension of the content (complementary to the structure) of the social representation of the crisis, such as: cognitive-evaluative aspects about the representation’s structure (central and peripheral elements); descriptive-defining aspects of the representation; informative sources and interaction networks; level of involvement/implication with the object; relationship between representation and social practices; perceptions, attributions and categorizations (causes, responsibilities, duration/evolution, solutions, positive implications, the EU’s role). In this paper, we will only consider the answers related to the following dimensions: crisis definitions, strategies to tackle the crisis and social practices related to the crisis. The analysis of the data was carried out primarily using Multiple Correspondence Analysis (MCA). In this analysis, in order to uncover the objectification and anchoring processes, we considered the interaction of status and gender as an illustrative variable. These findings were further substantiated with the use of Discriminant analysis. The social anchoring of social representations of the economic crisis is influenced by gender and social status. Nevertheless, the difference in status modifies the stereotypical dimensions, also coherently with predictions derived from gender role theory about the reduction of the impact of gender stereotypes when men and women occupy similar social positions. On the one hand, high-status participants defined the crisis in more abstract terms than low-status participants. On the other hand, high-status men hold a more proactive style of coping with the crisis than other participants, especially women. The discussion focuses on the role of social representations theory in understanding the relationships between gender, status and economic behavior, providing insights into how gender equality might be improved

Chapter Understanding the sensory characteristics of edible insects to promote entomophagy: A projective sensory experience among consumers

In recent years, a remarkable number of studies have investigated sensory characteristics, such as flavor and texture, of edible insect and insect-based foods, their contribution to consumers’ attitudes toward edible insects are important in consumer appeal and their willingness to try eating insects in the future. This paper addresses the problem of describing the sensory characteristics aof edible insect and insect-based foods in terms of preferences. To this end, we conducted a study to explore the representations of sensory experiences related to an insect-based dish involving a voluntary sample of 154 consumers. The quasi-experiment, which we have called projective sensory experience (PSE), follows a two-step procedure. In the first step, we asked the participants to imagine tasting an insect-based dish and then to rate, from 1 (imperceptible) up to 10 (very perceptible), the following taste-olfactory sensations: Sapidity, Bitter tendency, Acidity, Sweet, Spiciness, Aroma, Greasiness-Unctuosity, Succulence, Sweet, Fatness, Persistence. In the second step, we asked our interviewees to indicate, through a specific check-list, which was the most disturbing and least disturbing taste-olfactory sensation imagined. We collected data from May to July 2020 by using an anonymous on-line questionnaire. Results could help understand the sensory characteristics of “insects as food” that should be used or avoided, for example, in communication aimed at promoting familiarity with edible insects and improving the acceptability of insects as a novel food

From Prototypical Stimuli to Iconographic Stimuli: The Power of Images in the Study of Social Representations

When we are interested in the image of a social object, we are interested in what individuals have perceived about that object, the ways in which they have interpreted those perceptions, and what they think about that object. Fully agreeing with the idea that the use of iconographic stimuli can enhance the traditional methods and techniques that are used to study any social representation, in this article, two techniques will be presented. The first, the prototypical stimuli technique, was proposed in the second half of the 1980s by Galli and Nigro. The second technique, iconographic stimuli, creatively integrate images and words in a single tool, was designed more recently to study the social representation of culture by Galli, Fasanelli, and Schember. Researches here reviewed clearly shows that the image has the great power to attract to itself the very objects depicted, a power that the word often does not possess. It is images that make people reflect, help them to think about issues concerning the fundamental aspects of everyday life. The work here presented, carried out in first person by the writer, as well as by all the other authors who are concentrating their efforts in this direction, only represents a starting point of reflection. New and more articulated studies will be able to support with heuristic evidence what so far seems to be configured as a suggestive hypothesis, which in any case will require a wider and shared interdisciplinary effort

Men, Women, and Economic Changes: Social Representations of the Economic Crisis

The current economic crisis has been a new and unexpected phenomenon; it is part of the capitalist banking and economic system that has been known until 2008. The crisis has led to banks, states, international institutions, as well as common people, changing profoundly their representations about the economy. In this scenario, some questions arise: how do men and women of different social status face the complex and unknown phenomenon of the economic crisis? Do gender and social status justify the different meanings attributed to the crisis, to its causes and its consequences? When confronted with an external threat like the economic crisis, people draw on social representations to provide meaning to that unfamiliar situation. Through media and interpersonal communication, social groups produce naive theories that improve familiarity with an unexpected and distressing phenomenon. In order to analyze these lay theories elaborated though daily economic thinking and acting, this research has been conducted using Social Representation Theory and its methodological approaches. This theory, in fact, contributes to our understanding of the societal process of sense making when an unexperienced external shock affects society. It offers a way to understand economic phenomena’s impact on social groups. Social representations (SRs) serve the purpose of making the unfamiliar become familiar, and the unusual become usual, as well as to provide orientation in times of change. In this sense, in this article, social representations theory is used to examine the role of gender and educational status in the production of representations of the crisis. Presented findings came from a survey carried out in Southern Italy (N = 120) revealing status and gender differences in the ways people define the crisis and cope with it. Participants were asked to order the first most important five statements and the first least important statements, among a list of 15 (according to the rule of a multiple of 3) to code every item with a score of 1 (less characteristic), 3 (more characteristic), or 2 (not chosen). Every Questionnaire of Characterization was created starting from social descriptions and explanations of the crisis, identified in a previous study. They covered every sub-dimension of the content (complementary to the structure) of the social representation of the crisis, such as: cognitive-evaluative aspects about the representation’s structure (central and peripheral elements); descriptive-defining aspects of the representation; informative sources and interaction networks; level of involvement/implication with the object; relationship between representation and social practices; perceptions, attributions and categorizations (causes, responsibilities, duration/evolution, solutions, positive implications, the EU’s role). In this paper, we will only consider the answers related to the following dimensions: crisis definitions, strategies to tackle the crisis and social practices related to the crisis. The analysis of the data was carried out primarily using Multiple Correspondence Analysis (MCA). In this analysis, in order to uncover the objectification and anchoring processes, we considered the interaction of status and gender as an illustrative variable. These findings were further substantiated with the use of Discriminant analysis. The social anchoring of social representations of the economic crisis is influenced by gender and social status. Nevertheless, the difference in status modifies the stereotypical dimensions, also coherently with predictions derived from gender role theory about the reduction of the impact of gender stereotypes when men and women occupy similar social positions. On the one hand, high-status participants defined the crisis in more abstract terms than low-status participants. On the other hand, high-status men hold a more proactive style of coping with the crisis than other participants, especially women. The discussion focuses on the role of social representations theory in understanding the relationships between gender, status and economic behavior, providing insights into how gender equality might be improved